Anthem

Content Management System
Product Management & Business Analyst
2013-2016

Anthem is a multi-billion dollar U.S. health insurance provider. It operates as an umbrella brand comprising five regional brands: Anthem Blue Cross, Anthem Blue Cross Blue Shield, Empire Blue Cross, Empire Blue Cross Blue Shield, and Blue Cross Blue Shield of Georgia. Anthem required a new content management system (CMS) to support Inside My Plan (IMP) — their monthly, digital communication channel reaching two million customers across all five brands.

The CMS provides a comprehensive set of tools. Administrators can create full-length articles, customize articles with variable tokens, and assemble articles into monthly editions. Furthermore, administrators can author and apply publishing rules to each edition. Publishing rules govern both if and how a customer views a given article. Finally, edition content and rules are exported from the CMS as a .CSV file and subsequently transferred to technology vendor Salesforce for processing and publication.

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Content Management System Administrators

  • Create full-length articles using WYSIWYG interface
  • Customize article content by adding CMS-created variables
  • Create editions of Inside My Plan using drag & drop assembly tools
  • Define edition publishing rules, per article, based on customer profile parameters
  • Create recipient personae configured to reflect unique, real-world customer profiles
  • Review edition content via personae navigation in a dedicated, web-based test environment
  • Export matrix files consisting of compiled content and publishing rules
  • Manage roles-based administrator accounts
  • Generate new CMS instances to support new IMP channels (e.g., IMP Spanish, IMP Medicare)

Product Management & Business Analyst

  • Managed relationship with business team
  • Provided business analysis
  • Authored functional requirements
  • Managed .NET developer
  • Coordinated with technology partner Salesforce
  • Authored funding proposals for system enhancements
  • Trained staff to use CMS & authored product documentation

Content

Screenshots include CMS interfaces & examples of technical wires.

 CONTENT INDEX

Screen enables administrators to navigate to main content management areas.

Edition

 EDITION INDEX

Screen enables administrators to Add, Edit, or Export Edition content.

 EDITION BUILD

Screen enables administrators to add Edition meta data and to assign Articles to publishing slots via drag & drop.

 EDITION SLOT DIAGRAM

Diagram details the UI features available via an Edition slot.

Rules Wizard

Screens enable administrators to apply publishing instructions to indvidual Articles and to overarching Edition slots.

 1. SELECT RULE TYPE

 2. SELECT PARAM(S)

 3. CONFIRM SELECTION

 4. CONFIG PARAM

 5. PROCESS RULE

 6. CONFIRMATION

 EDITION PUBLISH

Screen enables administrator to Preview or Download a tab delimited, matrix in .CSV file format.

Articles

 ARTICLE INDEX

Screen provides administrators with options to Add, Edit, Duplicate or Delete Article content.

 ARTICLE CREATE

Screen enables administrators to Add or Edit consumer-facing Article content and to add Tokens.

Tokens

Tokens are variable content fragments mapped to customer profile parameters and applied directly to Article content.

 TOKEN INDEX

Screen provides administrators with options to Create, Edit or Delete a Token.

 TOKEN DETAIL

Screen provides administrators with tools to populate or modify a Token.

Showcase

Showcase is a native test environment designed to vet publishing rules and validate content before engaging vendor Salesforce.

 SHOWCASE

Showcase enables administrators to view a single Edition across multiple Membership Profiles.

 SHOWCASE ARTICLE

Screen enables user to preview formatted Article via resizable modal.



 SHOWCASE NAVIGATION > 1 of 2

Diagram details Membership Profiles (i.e. Recipient Personae) navigation features.

Note: Each Membership Profile comprises parameter values pegged to health plan features and options.



 SHOWCASE NAVIGATION > 2 of 2

Diagram describes query tools used to discover a particular Membership Profile.

Note: Seed is a technical term referring to the complete set of Membership Profiles created for testing.

Administration

Administration area supports system configuration features and user access management tools.

 ADMINISTRATION INDEX





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