MTV Overdrive

Video Application & Platform
Product Management
2005-2009

MTV Overdrive is an Adobe Flash video application that supports programmable content, continuous playback, integrated video advertising, and music label rights management. The product was developed first for MTV.com with a parallel version released on the Microsoft Media Center platform.

The web-based application was subsequently abstracted to create a kind of internal COTS solution for other Viacom brands. Abstracting the code base included a custom GUI layer, language localization, and a configurable data source to populate supporting web services. The abstracted version was deployed across major Viacom brands in the U.S. (e.g., VH1, Comedy Central, Nickelodeon). Finally, 12 custom-programmed players were deployed across Europe for MTV International.

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Video Application

  • Continuous video playback
  • On-demand video playback
  • Music label rights management
  • Video advertising
  • Language localization

Video Application Platform

  • Dedicated player URL
  • Content management system
  • Video ad management tools
  • Language localization forms
  • User reporting metrics

Product Management

  • Coordinated with front-end developers to abstract GUI layer
  • Coordinated with engineers to build a deployment platform
  • Managed each platform player deployment
  • Trained MTV International staff at offices in London, Paris, Berlin, Milan, and Amsterdam
    • Content management
    • Video ad management
    • Language localization
    • User reporting metrics
  • Collaborated with stakeholders to manage a product road map
  • Collaborated with developers to drive platform version upgrades

MTV

 MTV OVERDRIVE v2

 MTV OVERDRIVE v2 > MODULE

 MTV OVERDRIVE v1 > U.S.

 MTV OVERDRIVE v1 > U.K

VH1

 VH1 VSpot > Microsoft Media Center

 VH1 Classic

Note: VH1 Classic built using MTV Overdrive web services.





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